Archive for the 'Small Business General' Category

It doesn’t matter how small your business is. If you want to create your business name as a brand and invest in it, your first step should be to trademark it. As a small business consultant, I hear horror stories about trademark issues from business owners.
How To File A Trademark?
Assuming that you’ve done your [...]

Your business is growing, and the US market brings great profits, but remember there are so many countries out there with fast growing IT industries.
It doesn’t matter what your product is. You may have a very basic time sheet management software written by you or a potential CRM software or maybe a complete small business [...]

Viral marketing, commonly being identified as the word-of-mouth on the Internet, is one of the economical advertising techniques where the promotion of any service or product takes place through the pre-existent social networks. It is a marketing technique being used by many affiliates in creating extensive mailing lists and generating a flow of customers for [...]

Living in NYC, and being an entrepreneur myself, I work more than a regular employee. I do 90% of my shopping online and my main problem was ordering something online and getting it delivered to my apartment.
We don’t have a doorman at our apartment, and outside door is always locked. If my online [...]

Yesterday, I have written about Verizon’s internal communication problems within the company. If you have read my post, you know the case.
Our latest installation was scheduled today, and nobody showed up.
A big corporation like Verizon, their main product (phone service, and DSL), a customer willing to purchase their product, and THEY DO NOT WANT [...]

All companies say they care about their customers, in fact big corporations spend millions of dollars on CRM softwares, trainings, etc.
Ok, it all sounds good. You are a big corporation, you have millions of customers, and with the state of the art softwares, now you know all the information about your customers. [...]

As an entrepreneur, I have started importing products from Turkey, and after 4 years of experience, we have launched our main website this week to serve to online reatil customers all over the world.
Our new venue TurkishCorner.com will be offering unique, hard to find, mostly handmade products direct from its source. But the good [...]

I have been a member of meetup.com for almost 6 months, but never had a chance to attend a meetup networking meeting until last month’s New York Web Entrepreneurs Meeting.
New York Web Entrepreneurs Meeting was arranged at Sweet & Vicious (5 Spring St. NYC). It was a great place for a happy hour. Thanks to [...]

As a small business owner, attending trade shows is a major part of my business networking plan. Yes, you read it right, trade shows are my major source for meeting business owners, and big company representatives.
Some people go to trade shows only to buy or sell products, but if you start thinking about the [...]

My last post was on October 9th. I have received numreous encouraging emails from my readers to update Small Business Arena. I appreciate all the support, and I am very sorry for not updating the site for a long time.
What has happened since october? I have started my business and was [...]