From the category archives:

Small Business General

[photopress:international_market_research.jpg,full,alignleft]Your business is growing, and the US market brings great profits, but remember there are so many countries out there with fast growing IT industries.

It doesn’t matter what your product is. You may have a very basic time sheet management software written by you or a potential CRM software or maybe a complete small business software. You might be selling 10x more to international markets if you have the accurate market research data and know which country/industry to focus first.

Many US based hardware suppliers are busy with dealing US market. Cheap hardware suppliers from China and other Asian companies have strict limitations getting into European and other world markets due to import restrictions. Therefore as a US based business, you will have a head start and will be able to make handsome profits by focusing international IT markets.

I will tell you, step by step, how to get your business into International IT Markets.
[click to continue…]

{ 0 comments }

Viral Marketing

by Ahmet Kirtok on October 30, 2006

Viral MarketingViral marketing, commonly being identified as the word-of-mouth on the Internet, is one of the economical advertising techniques where the promotion of any service or product takes place through the pre-existent social networks. It is a marketing technique being used by many affiliates in creating extensive mailing lists and generating a flow of customers for the sponsored affiliate programs. Fundamentally, there are two forms of viral marketing; Service-based and Incentive-based. Service-based viral marketing is described as the commercializing technique in which the consumer is required to spread the word about the company and its products while incentive-based marketing presents several inducements to the consumers such as cash or other rewards for their services’ promotion.

The best viral marketing is not just word-of-mouth, as some people carelessly assume. Nor is it multi-level marketing, where Juan sells to Alice and then gets a cut of whatever Alice sells to Fred. It is when users actively recruit other users, not for pay, but because they benefit from a larger user pool, just as virus DNA benefits from the spread of a virus.

—Esther Dyson

[click to continue…]

{ 1 comment }

Living in NYC, and being an entrepreneur myself, I work more than a regular employee. I do 90% of my shopping online and my main problem was ordering something online and getting it delivered to my apartment.

We don’t have a doorman at our apartment, and outside door is always locked. If my online order is being delivered by Fedex, DHL or UPS, there is a big chance that I will find a failed delivery attempt slip on my door. I don’t like getting my order delivered to my office, because I have to carry it back home. If it’s a small package, it may work, but if it’s a large one, it becomes a big hassle.

While trying to find a solution for this problem, I have found a website called Doormanonline.com , a New Jersey based service company delivering your packages afterhour or during the weekends. For now, they serve to New Jersey and expanding to New York Metro Area, and they have plannings expanding nationwide.

Their business model depends on a simple, but smart idea. Here’s how it works (from Doormanonline.com) :

How it works?

It’s simple! When you’re done with your online shopping, at the checkout specify the Doorman Online address as the shipping address and state c/o Doorman Online LLC, along with your own name as receiver’s name. Then go to our website, register your purchase and indicate the desired delivery time. We will inform you as soon as we get your package, confirm delivery time with you and deliver the package.

{ Comments on this entry are closed }

Yesterday, I have written about Verizon’s internal communication problems within the company. If you have read my post, you know the case.

Our latest installation was scheduled today, and nobody showed up.

A big corporation like Verizon, their main product (phone service, and DSL), a customer willing to purchase their product, and THEY DO NOT WANT TO SELL THEIR PRODUCT.

This is what happens when you become a giant corporation. I am sure if the CEO or founder of Verizon read this, they’d be so disappointed.

{ Comments on this entry are closed }

All companies say they care about their customers, in fact big corporations spend millions of dollars on CRM softwares, trainings, etc.

Ok, it all sounds good. You are a big corporation, you have millions of customers, and with the state of the art softwares, now you know all the information about your customers. But how about the internal communication within the company? Isn’t this an important part of CRM?

Here’s a story of what happened recently;

We have decided to move to a new suite within our building. It is 3 times larger, and it has a great Manhattan view. We have moved all the office within a day or two, and Verizon was supposed to come over to setup our local phone line and DSL. This was in July 17th, and today is August 3rd. At the floor where our office is, there are 40 offices, most (almost all) use Verizon as their local phone company. Verizon’s headquarters are across the East River, and I can see them from my window everyday. Now, after so many phone calls, they can’t figure out why couldn’t set the service up.

After a few days, I have called them and reminded them that we had still been waiting for the installation. The lady on the phone talked about some cabling problems outside the building, and has blamed the engineering department. Today, after 5-6 phone calls, some customer service person used this exact sentence:

“How am I supposed to know why your phone wasn’t installed?”

And I replied:

“I’m sorry, I thought I have called Verizon.”

Then she said:

“Yes this is Verizon.”

Then I said:

“I guess I will take the subway to your headquarters and start screaming at the lobby”.

She was confused…

I was confused…

As a small business owner, I never thought about blaming an employee or a department if a problem occurs with a customer in the company.

I have had similar problems with different corporations in the past.

I remember spending 3 hours 30 minutes within a phone loop (customer reps in India) when I tried to solve a wrong shipment with Dell.

As a prospective customer, I will give a few more days to Verizon, then I’ll call another company for local phone service, and DSL.

I’m sure they are losing so many customers even before they officially become their customers.

{ Comments on this entry are closed }

As an entrepreneur, I have started importing products from Turkey, and after 4 years of experience, we have launched our main website this week to serve to online reatil customers all over the world.

Our new venue TurkishCorner.com will be offering unique, hard to find, mostly handmade products direct from its source. But the good part is, our customers will be able to buy these products online, get them shipped to their homes and pay less than what they’d pay if they went to Turkey and purchased them in Turkey.

TurkishCorner.com currently offers mostly belly dance products, but we have hundreds of categories, and thousands of products getting ready to be added to the site.

I will be sharing my experinces about launching a brand new website, and making it work.

Currently, we are working on fixing all the final details, and testing the site. We have been starting our online marketing campaigne also.

Feel free to send us your comments about our new venue.

{ Comments on this entry are closed }

I have been a member of meetup.com for almost 6 months, but never had a chance to attend a meetup networking meeting until last month’s New York Web Entrepreneurs Meeting.

New York Web Entrepreneurs Meeting was arranged at Sweet & Vicious (5 Spring St. NYC). It was a great place for a happy hour. Thanks to our host Peter, it was a great experience for me.

How can you benefit from meetup meetings?

It’s a great place to meet other small business owners within your field. You can listen to some enthusiastic success stories, and share yours also. You can exchange business cards, and meet some nice people. There will definitely be some people whose only goal is to sell their products and/or services. Be prepared for this.

{ Comments on this entry are closed }

As a small business owner, attending trade shows is a major part of my business networking plan. Yes, you read it right, trade shows are my major source for meeting business owners, and big company representatives.

Some people go to trade shows only to buy or sell products, but if you start thinking about the opportunity of a trade show for business networking, you don’t want to miss a single trade show around your area.

Living in NYC, I am a lucky business owner since there are many international trade shows placed in NYC every month. But I’m sure you can find great trade shows close to your location.

Here’s a list of websites which offer trade shows, locations, and dates worldwide:

During the last fabric trade show I have visited, I have collected over 20 business cards, chatted with 4-5 CEO’s of large international fabric manufacturing companies, closed 2 fabric buying deals and created a valuable list of executives in my contact list.

Prepare your business cards, wear a nice suit, and get ready to visit the next trade show near your area. Good luck.

{ 2 comments }

SBA is live again

by Ahmet Kirtok on February 20, 2006

My last post was on October 9th. I have received numreous encouraging emails from my readers to update Small Business Arena. I appreciate all the support, and I am very sorry for not updating the site for a long time.

What has happened since october? I have started my business and was struggling with the known issues of a startup, but now I have way more experience than I used to have.

I will have a series of posts about how I have started my business in depth.

I’m happy to be able to write again, and I’ll try to update the site as often as I can.

{ 0 comments }

Hurricane Katrina bruised the economy in September, causing the first nationwide job loss in two years, but the damage wasn’t as awful as many had feared.

Payrolls fell by 35,000, with jobs in retailing, lodging, bars, restaurants and leisure pursuits such as gambling all taking a hit.

The unemployment rate climbed to 5.1%, from a four-year low of 4.9% in August.

The snapshot, released by the Labor Department, provided the most extensive picture of the jobs climate in the aftermath of the deadly and destructive Katrina, the costliest natural disaster in U.S. history.

The impact of the next hurricane, Rita, was “negligible” on the latest figures, the department said.

To be sure, the loss of lives and livelihoods in the ravaged regions is devastating and will be long felt. But yesterday’s report suggested overall economic activity and national employment – which each showed stamina before the storms – will withstand the trauma and not thrust the economy into recession.

“The job market was not as severely impacted by the hurricanes as initially feared. Outside the affected region, it would appear that job growth remained fairly solid,” which helped temper overall job losses, said Stuart Hoffman, chief economist at PNC Financial Services. [click to continue…]

{ 0 comments }