Archive for the 'Marketing & Sales' Category

Local businesses usually don’t have large advertising budgets. Large franchising chains, and brand names usually use their national advertising channels to compete with local businesses.
Internet advertising is becoming more popular for both online businesses and local small offline businesses. There are some quality local business directories online. One of them I’ve found […]

According to a recent Forrester Research report, online holiday retail sales in the U.S. are expected to hit $33 billion in 2007, a 21% increase over last year’s sales. Personally speaking, our online sales have already doubled this holiday season. Even though we have run a big discount through an email campaign, black […]

You have the great idea for a Web 2.0 Startup project. It might be the next Facebook. But you don’t have the experience to properly put a business plan, sales pitch for VC’s, or any development experience. You believe in your idea so much, you have the entrepreneur spirit, but no experience. […]

Facebook had flyers ad networks called; Facebook Flyers Basic (CPM Flyers Ad Network within Facebook), and Facebook Flyers Pro (CPC Flyers Ad Network within Facebook). Many blogs, especially affiliate blogs had posts about these services such as “how to cheat the $50/day limit”, “affiliate link banning”, etc.
Facebook will be discontinuing the flyers services and […]

I have recently had a successful email marketing campaign for one of my ecommerce sites. I will share the story of this email marketing campaign as a case study.
The site we have launched the email marketing campaign is an ecommerce site which is 14 months old. We have never done email newsletter or […]

Have you ever tried bringing traffic from YouTube? I have tried uploading a few videos before, but never had the chance to test the actual traffic coming from YouTube.
Social marketing is becoming huge. There are many popular websites like YouTube, StumpleUpon, MySpace, etc. If you have direct links from a site, you […]

If you have a blog, probably you have a loyal group of readers, or you will get them soon. If you basically write every single tip or idea on your blog, and share all your genious secrets, what is the difference between regular/loyal readers and first time readers?
I thought about this a lot, and […]

I have been busy working on my websites, reorganizing them, deciding which ones to sell, and which ones to keep. If you have a large network of websites, and if you haven’t worked on them for a while, it’s hard to get back in shape.
Setting goals with your online marketing plans is an important […]

Viral marketing, commonly being identified as the word-of-mouth on the Internet, is one of the economical advertising techniques where the promotion of any service or product takes place through the pre-existent social networks. It is a marketing technique being used by many affiliates in creating extensive mailing lists and generating a flow of customers for […]

Direct Marketing Association DMA is offering a 2 day Direct Marketing Seminar.
Announcement about the Direct Marketing Seminar from DMA’s website:
Virtually every company promotes through the mail. Some use it well, some not so well. But few use it as much or as profitable as they could. The DMA Basics of Direct Marketing seminar […]